The exterior of Chicago’s most heavily advertised skyscraper in recent memory looks like it’s nearly complete. Television commercials for Lincoln Park 2520 no longer feature its architect, Lucien Lagrange, whose eponymous architecture firm went out of business last year. Instead, it’s now voiced by one of the developers.
In spite of its name, the building’s actual address is 2520 North Lakeview Avenue, but “Lakeview 2520″ would be a tougher sell for million-dollar condos, and it’s not actually in Lakeview, either. It’s in a neighborhood called Park West, which sounds a lot like “Lincoln Park West,” the fashionable street a few blocks to the south.